Key indicators of the beginning and end of sales cycles in the commercial vehicle market are delivered directly to your client portal as part of your subscription to the FTR Truck & Trailer Outlook service.
This service draws data directly from original equipment manufacturers (OEMs) to help you monitor market trends and protect against forecast bias. The database is updated monthly and covers the United States (US), Canada (CAN), Mexico (MEX), Exports, and Total North America (Total NA), tracking the following indicators:
- New Orders - The total (gross) orders received during the time period.
- Cancellations - Orders that have been received, entered, but are subsequently
cancelled and removed from the backlog. - Net Orders - New Orders minus Cancellations for the time period.
- Retail Sales - Units sold to end users.
- Factory Shipments - Built units that have been shipped out of the factory.
- Backlog/Build Ratio - The total order backlog divided by the monthly build (production) rate. Indicates whether production rates are too high or too low relative to current order volume. Also known as ‘New Truck Lead Time.'
- Inventory/Sales Ratio - Total inventory divided by Retail Sales for a given month. Indicates whether inventory levels are too high or too low relative to current sales volume.
- Cancellations as a Percentage of New Orders - The share of gross new orders that were subsequently cancelled within the same reporting period.
- Cancellations as a Percentage of Backlog - The proportion of the total order backlog that has been cancelled, providing a signal of order book stability and overall demand confidence.
